Tackling globalization through know-how and discipline


Most international initiatives describe what leaders should do. Many explain why. At aQmen, we focus on ‘how’. We take clients through a real-time, real-world international development process, called iSMARTE™, that establishes an actual foreign foothold in twelve to twenty months.

How does iSMARTE™ create know-how


iSMARTE™ takes knowledge en-masse and converts it into learnings that are simplified, customized and real-world. Simplified so they can be understood, customized so they are relevant and real-world so they can be applied.

Furthermore, unlike any other initiative, iSMARTE™ provides ‘new’ knowledge that is typically not visible nor readily available – i.e. deep-rooted insights and inner learnings that till now could only be gained by doing.

How does iSMARTE™ instill discipline


iSMARTE™ guides companies through a progressive step-by-step process, each painstakingly conceived to overcome the most common pitfalls of overseas expansion. This process is based on the tried-and-tested approach of established multinationals and can be customized to the specific needs and requirements of any company.

How does iSMARTE™ work


Clients are paired with a veteran international ‘coach’ who administers the iSMARTE™ framework on company premises. A full-time team member, the coach establishes approach, maps out strategy, navigates through execution speed bumps and provides a deep reservoir of investor and professional contacts.

What makes iSMARTE™ different


iSMARTE™ is a real international journey. Steeped in strong practical bias, the initiative delivers experiential learning and produces real-time, real-world results.