International restaurant players had a banner year in 2015 but continue to miss out on significant opportunities to grow customers, sales and profits in many emerging markets. Those revelations are part of a benchmark study conducted by aQmen about the International Restaurant Sector.
The study states the restaurant sector in many foreign countries remains saddled with dated concepts, misdirected strategies, up to 400% cost mark-ups and blatantly poor customer offerings. Furthermore, new market entrants continue to follow the norm, fuelling an archaic sector that’s primed for shake up.
Notably, major restaurant chains have only scratched the surface of the dine-out potential in overseas markets. The study asserts global fast food giants, including the big 5 —McDonalds, KFC, Starbucks, Subway and Dunkin Donuts— have failed to advance abroad in the same way they’ve expanded at home. At best, it asserts, they have achieved market presence, not penetration even after thirty-plus years of operation in some cases. As such, despite a plethora of local and international brands in foreign markets substantial opportunities are still there for the taking.
About aQmen Inc.
aQmen Inc., is an archetype mentorship firm that provides advice, planning and turnkey project management support to CEO's, board members, business owners and government policy makers alike. The company provides assistance in matters related to business strategy, corporate governance, organizaitonal structure and internatioanl expansion. For government it actualizes economic, health and education driven projects that spur growth, create jobs and improve living standards nationwide.